42 brands · generated from the live list on 14 September 2026
Every brand the app marks Not Kind, who listed it, why, and the source. This is the whole list. If a product in the app carries the band and its brand isn't here, that's a bug — tell us.
The BDS National Committee publishes the official consumer boycott targets. Named companies, updated by the campaign itself. Their list ↗
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
Brands the KindAisle team listed after reviewing who owns them. Each entry states the documented fact in neutral words and links the document it comes from — a company register, a newsroom, or a campaign page — never a page of ours. Being owned by a large company is not, on its own, a reason to be here.
Owned by Orveon, a company of Advent International. The Private Equity Stakeholder Project states that Cobham and Ultra Electronics, which Advent co-owns, make technology built into the F-35 jets flown by the Israeli military.
Owned by Unilever, which in 2022 sold its Ben & Jerry's Israel business to a local licensee so that sales in Israel and the occupied territories continued after the brand's board voted to stop them.
A joint venture with LVMH. LVMH is not on the BDS list; its chairman Bernard Arnault is an investor in the Israeli cybersecurity firm Wiz, and LVMH says it has no plans for a direct presence in Israel.
Owned by Procter & Gamble since 2018. P&G runs an open-innovation centre in Israel with framework agreements with Israeli universities and the government's Office of the Chief Scientist.
Owned by Henkel, which describes Israel as a major hub for its technology investments and runs a joint research and pilot programme with the Israel Innovation Authority.
Owned by Unilever, which in 2022 sold its Ben & Jerry's Israel business to a local licensee so that sales in Israel and the occupied territories continued after the brand's board voted to stop them.
Majority-owned by L'Oreal since June 2025. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
Founded in Tel Aviv in 2003 and registered in Rishon LeZion, Israel, with a subsidiary, Moroccanoil Israel Ltd. Hespress reports that about 80% of its product is made at a plant in Israel. Head office is now in New York.
Owned by Unilever, which in 2022 sold its Ben & Jerry's Israel business to a local licensee so that sales in Israel and the occupied territories continued after the brand's board voted to stop them.
Founder Susan Yara posted beach photos in July 2026 that followers identified as Tel Aviv from the buildings behind her. She did not say where they were taken, and neither she nor owner e.l.f. Beauty has responded.
Majority-owned by Blackstone since 2021. Blackstone opened a Tel Aviv office in 2021 to invest in Israeli technology, and the Private Equity Stakeholder Project states that Cobham and Ultra Electronics, which Blackstone co-owns, make technology built into the F-35 jets flown by the Israeli military.
Owned by Unilever, which in 2022 sold its Ben & Jerry's Israel business to a local licensee so that sales in Israel and the occupied territories continued after the brand's board voted to stop them.
Every product card carries a size chip when the brand is indie or fast-growing. Established brands carry none. The label is set by two questions anyone can check, not by the poster.
A brand moves when something observable happens: it launches in a national chain, it is acquired, or it turns 15. Minority investors don't change ownership; a founder who still controls the company is independent, celebrity or not. Brands nobody has listed before are reviewed weekly.